This Site Content Administered by
-

Silk Mark - ensuring quality, expanding market


Silk - the queen of all fabrics is historically one of India's most important industries. Silk is loved the world over for its beauty, grace and exquisiteness enriched further by the creativity of traditionally skilled artisans. Its natural sheen, delightful textures, inherent sophistication and excellent drape imparts it the magnificence which no other fibre can substitute.

 

India produces a variety of silks called Mulberry, Tasar, Muga and Eri. The sericulture industry is mostly concentrated in Karnataka, Tamilnadu and Andhra Pradesh and to some extent Assam and West Bengal. Karnataka accounts for more than 70 percent of the country's total silk production.


Sericulture is an important labour intensive and agro-based cottage industry providing livelihood to 6.3 million people in urban and rural India. Of these, a sizeable number of workers belong to the weaker sections of society.

 
India is also the largest consumer of silk in the world. Not able to meet the domestic demand India has been importing silk from China to the tune of 10,000 metric tons per annum. Thus there is considerable scope for stepping up production of raw silk in the country.


 

Central Silk Board, Bangalore under the Ministry of Textiles has been entrusted with the overall responsibility of ensuring proper development of the silk industry in India. The CSB has taken a number of initiatives relating to Research & Development, transfer of technology, silk worm seed production etc.

Of late, silk has been facing unfair competition from unscrupulous manufacturers and traders, who pass off cheap man-made fibres as pure natural silk. To protect the consumer interests as well those of other stake holders, the Ministry of Textiles introduced the Silk Mark Scheme in 2004. Silk Mark the quality assurance label signifying that a product to which it is affixed is made of pure silk. Silk Mark labels can be affixed to primary, intermediate and finished products of silk including yarn, fabric, sarees, made –ups, garments, carpets, etc.

The Silk Mark label is printed on a specific format and supplied to the authorized users. High security hologram, manufactured under licence is provided with special features. An identifiable serial number is assigned to each piece of hologram. During 2009-10, 209 members and 205 Authorized Users were enrolled and 13.63 lakh Silk Mark Labeled products were introduced in market.

To spread the message of Silk mark, a well thought out action plan is in place. Silk Mark Organization of India has successfully organized Silk Mark Expos in Mumbai and Bangalore. Besides generating business activities, such Expos have been proved to be the powerful tool in the promotion of Silk Mark scheme. It also participated in over 200 exhibitions and Expos around the world.

Today the Indian silk industry is already a major player in the global scenario and the growth prospects for the industry seem to be bullish. With substantial government and international subsidies for silk projects and marketing schemes, the industry has been expanding rapidly over the last few years. Silk exports too are growing rapidly. Germany is the largest consumer of Indian silk.

Measures like the improved R & D in various aspects of sericulture, quality control of silk and silk products and stable prices of silk cocoons and raw silk, can help the market expand rapidly.

(Silk Mark Expo 2011 will be inaugurated at 3 p.m. on February 2, 2011 at The World Trade Centre, Cuffe Parade, Colaba, Mumbai. The exhibition will be on from February 2- 7, 2011)

 

*with inputs from Bhavana Gokhale, Media Officer, PIB Mumbai

 
MD --SB

Click here to download high quality photo

    Click here to download high quality photo

more photos ...
MEDIA UNITS

PIB MAIN SITE (DELHI)

DD NEWS

AIR NEWS

D A V P

R N I

D F F

GOVERNMENT LINKS

PRESIDENT

PRIME MINISTER

CENTRAL GOVERNMENT

MAHA. GOVERNMENT

MAHARASHTRA MEDIA

MEDIA LIST

NEWSPAPERS

TELEVISION MEDIA

MEDIA REGULATION

CABLE REGULATION

CONTENT CODE

ADVERTISING CODE

PROGRAMMING CODE

JOURNALIST CORNER

JOURNALISM BASICS

INDIAN SCHOOLS

INT.SCHOOLS

PIB LIBRARY

OTHER LINKS

INDIAN AIRLINES

INDIAN RAILWAYS

BUSES


This Site Content Administered by : Manish Desai, Director (M&C),
Press Information Bureau, Mumbai
Site is designed and hosted by National Informatics Centre (NIC)
Information is provided and updated by :Press Information Bureau